Skip to content
KMB Blog

2K Recruits Popular Battle Royale Developer to Boost Challenged Hero Shooter Project Ethos

The renowned publisher has appointed a seasoned producer from Respawn Entertainment to direct the development team at their internal studio, which is currently working on the anticipated over-the-shoulder action-packed title known as Project Ethos.

Leadership Shift Comes After Mixed Feedback

The new appointee assumes the role of studio head at the development studio following the dismissal of former leader the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' underwhelming unveiling last autumn.

On Wednesday, 2K president a key figure updated team members about this strategic move through an official communication, which stressed that early feedback sessions had revealed the requirement for a more defined vision.

Ismailer expressed that the team is now overhauling the project with a revised approach, aiming to address gamer demands.

A Pattern of Key Acquisitions

This announcement mirrors a comparable action taken by 2K Games in the summer, when they recruited an industry veteran from the Diablo team to work on the beloved franchise development group.

Here is the entire content from the president's announcement:

Hello Everyone—

I know you all just wrapped up your town hall - I trust you’re as excited as I am with the good news. Last time I sent you all a message, I expressed the following: “I believe in this crew. You all are some of the most dedicated and talented creators we have had the pleasure to work with - and we’re excited for that collaboration to persist.”

Through your commitment and versatility, especially over the past twelve months, you repeatedly show that.

The community feedback from last autumn’s the game demo was revealing. It confirmed the appeal of a action-packed game but made clear we still had refinements needed. It revealed the necessity for a more distinct vision.

It’s been inspiring to see how far you’ve come. You accepted the feedback to mind and reimagined the title with a refreshed direction - one that’s positioned to achieve its ambition to our audience.

The belief in Project ETHOS strengthens every day. To boost the incredible advancement you’ve made, It is a pleasure to announce the new hire as the latest Director of 31st Union. Following some time of discussions, Ben starts with us on next week.

His guidance and background in the PVP shooter genre is considerable, having devoted the recent years creating and managing some of the most well-known franchises in the industry, including the acclaimed shooter, and most recently, Apex Legends.

Please join me in greeting Ben next week. We are all eager to persist observing the evolution of the game in the weeks to follow.

The President

Experience of the Incoming Leader

The appointee presently holds the role of senior developer and production lead at Respawn Entertainment for their flagship title. Brinkman previously was employed at major gaming companies in various production roles on the Call of Duty games, and, earlier in his career, had periods at other industry leaders.

Game Information and Concept

The upcoming game was unveiled in last year in conjunction with a public demo. Then, 31st Union presented the title as a "free-to-play, third-person perspective roguelike hero shooter and an exciting step forward on the genre."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to suit your personal playstyle," the description explains. "Challenge the competition with fresh skills, risks, and challenges that evolve every match. Do you safely extract with your collected items? Alternatively go big, put it on the line, and trust your team can secure victory? The choice is yours."

The game lacks an confirmed debut schedule or supported systems, but enthusiasts can look forward to more updates as creation progresses.

About the author

Cassandra Boyle

A passionate horticulturist with over a decade of experience in organic gardening and landscape design.

KMB Blog

Type to search articles.